Jewelry as a Symbol of Love this Holiday Season
Jewelry as a Symbol of Love
Maybe the biggest and strongest market for jewelry worldwide is the sentimental one. There are as many opportunities to sell jewelry as there are occasions and celebrations of love and appreciation.
Everyone who loves someone and has to give them a gift for any special occasion will want that gift to be unique and special, memorable not only of that special day but of a lifelong relationship based on love and caring. Definitely, this is a niche worth considering if you are into the wholesale jewelry business and wish to make it prosperous.
So, which are the occasions that beg for a clear sign of love? It can be every and any important day in the life of a loved one: a graduation, a wedding, retirement, an engagement, a baby shower, Mother’s Day, a confirmation, bar mitzvah, an anniversary, a bridal shower, the prom, a new job, a birthday or Christmas, you name it!
Jewelry is a favorite for many of these occasions, as it shows intimacy, value and caring. Besides the meaning it has in itself, a big part of the jewelry’s meaning comes with the tag or packaging it comes in. For example, printing a special message on a beautiful box will make the piece’s value rise immensely, as it will appeal to emotion, which is what sells the jewelry in the end. With the right message, you can give the jewelry piece a connection to love that will last forever and make it memorable.
The packaging and wrapping must be as unique as the piece, and convey its value. The packaging is commonly kept to store the jewelry, so, make it extra special, a kind of treasure to be cherished. It is also important to provide a quality certificate, to show value and uniqueness.
Take the time to think about a phrase or saying that conveys the emotion behind the piece of jewelry you are offering and why it is one in a million, and select a font that enhances the feeling. All this will increase the perceived value of your pieces, making them unique.
To go one step further, if you personalize the piece, it will make spirits soar. The giver is saying: this piece was created for you and only you. There are many ways to personalize a piece of jewelry; there are the common ways, like engraving initials, names and dates, or the more unique ways, like selecting a birthstone, a significant color, preserve a heirloom in the piece, add a piece of fabric from a special occasion, select something to do with a hobby or a pet.
Giving jewelry as a gift is all about the occasion that it represents and the person that inspires it, thus, make sure you offer your clients a unique way to show their loved ones how much they care.